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Merril Lynch ad column on magazine paper

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The point drawn is that of the traditional fable. A bird in the hand is worth two in the bush, as the nightingale tells the farmer -- after the farmer has released him to reveal a priceless truth.

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Once again the advertisement honors the fable's lesson well. Each of the three men sees the city in his own terms. Such a confined view will always be dangerous in life!

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The application here, perhaps a bit stretched, is that a good investment may reach its term. Greedy hangers-on end up losing everything.

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The point drawn is that of the traditional fable. A bird in the hand is worth two in the bush, as the nightingale tells the farmer -- after the farmer has released him to reveal a priceless truth.

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Once again the advertisement honors the fable's lesson well. Each of the three men sees the city in his own terms. Such a confined view will always be dangerous in life!

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Since one man's meat is another man's poison, each of us should consult Merrill Lynch about how to invest our money. Here the artist signs his work. Is that Van Schreiber?

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The application here, perhaps a bit stretched, is that a good investment may reach its term. Greedy hangers-on end up losing everything.

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Here there are three parts to the illustration. The story is told as I like to tell it, about daydreaming and a dress. "Keep your mind on your business and don't go day dreaming about profits -- especially paper ones…. What's the best source for that kind of information and guidance? Your broker, of course."

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The advertisement understands the fable well as about quality versus quantity. These ads generally direct an inquisitive potential client to the same person, Walter Scholl. Did Walter get a lot of mail?

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Danger comes from the direction you least expect it. Now Walter is in Department S-32. In another ad, he was in S-44. I hope all those inquiries found him!

Abstract Because in many ways the backs of these cards are more interesting than the fronts, I will include each here. They seem to be tips for pupils, always including an advertisement for Nestlé chocolate in one form or another. Some backs recommend reaching to Nestlé during the times when one gets hungry between meals, for example. The "applied" fables seem to me to be forced, as when a monkey's opening a can of Nestlé saves the day for a bear family. The true story of FG turns out to include...

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From one of my favorite places in the world comes this depiction, presumably of a parade float, showing GA with character constructed principally of, apparently, lemons and oranges. It appears to be extracted from some publicity including the event, perhaps a tourist brochure? We have at least one postcard from that 2000 festival; it shows "The Rat Who Retired from the World."

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The cicada here has been driving around all summer and goes to the ant to ask for four new tires to make it to the new season. The ant asks what tires the cicada used in the hot weather. "Que sais-je" answers the cicada! The ant finishes by saying that the cicada should have been as smart as she has been, to use Englebert tires! What magazine this was excerpted from is not clear. Apparently published either April 11 or November 4.

Abstract What is so lovely about these advertisements is that each uses the well-known fable situation to work in a claim for the advertised product. So the "talkative turtle" could not sustain his flight holding on to the stick carried by the two ducks because he did not use Dentol to make his teeth strong. The tortoise was besting the hare because he took Goudron Guyot. The rat who retired from the world secure himself inside not a big wheel of cheese but a wheel of Dentol. The lamb that is...

Abstract What is so lovely about these advertisements is that each uses the well-known fable situation to work in a claim for the advertised product. So the "talkative turtle" could not sustain his flight holding on to the stick carried by the two ducks because he did not use Dentol to make his teeth strong. The tortoise was besting the hare because he took Goudron Guyot. The rat who retired from the world secure himself inside not a big wheel of cheese but a wheel of Dentol. The lamb that is...

Abstract What is so lovely about these advertisements is that each uses the well-known fable situation to work in a claim for the advertised product. So the "talkative turtle" could not sustain his flight holding on to the stick carried by the two ducks because he did not use Dentol to make his teeth strong. The tortoise was besting the hare because he took Goudron Guyot. The rat who retired from the world secure himself inside not a big wheel of cheese but a wheel of Dentol. The lamb that is...

Abstract What is so lovely about these advertisements is that each uses the well-known fable situation to work in a claim for the advertised product. So the "talkative turtle" could not sustain his flight holding on to the stick carried by the two ducks because he did not use Dentol to make his teeth strong. The tortoise was besting the hare because he took Goudron Guyot. The rat who retired from the world secure himself inside not a big wheel of cheese but a wheel of Dentol. The lamb that is...

Abstract What is so lovely about these advertisements is that each uses the well-known fable situation to work in a claim for the advertised product. So the "talkative turtle" could not sustain his flight holding on to the stick carried by the two ducks because he did not use Dentol to make his teeth strong. The tortoise was besting the hare because he took Goudron Guyot. The rat who retired from the world secure himself inside not a big wheel of cheese but a wheel of Dentol. The lamb that is...

Abstract What is so lovely about these advertisements is that each uses the well-known fable situation to work in a claim for the advertised product. So the "talkative turtle" could not sustain his flight holding on to the stick carried by the two ducks because he did not use Dentol to make his teeth strong. The tortoise was besting the hare because he took Goudron Guyot. The rat who retired from the world secure himself inside not a big wheel of cheese but a wheel of Dentol. The lamb that is...

Scope and Contents From the Collection: The Carlson Fable Collection is a gathering of primary fable materials at Reinert Alumni Memorial Library at Creighton University. It grew out of the personal collection of fable materials gathered by Rev. Gregory Carlson, S.J. and was given to the Creighton Libraries in 1996. There are more than 10,000 books and approximately 8,000 artifacts in the collection.From plates to stamps, from cards to whiskey decanters, from toys to posters, you'll find just about anything you can...

Scope and Contents From the Collection: The Carlson Fable Collection is a gathering of primary fable materials at Reinert Alumni Memorial Library at Creighton University. It grew out of the personal collection of fable materials gathered by Rev. Gregory Carlson, S.J. and was given to the Creighton Libraries in 1996. There are more than 10,000 books and approximately 8,000 artifacts in the collection.From plates to stamps, from cards to whiskey decanters, from toys to posters, you'll find just about anything you can...

Scope and Contents From the Collection: The Carlson Fable Collection is a gathering of primary fable materials at Reinert Alumni Memorial Library at Creighton University. It grew out of the personal collection of fable materials gathered by Rev. Gregory Carlson, S.J. and was given to the Creighton Libraries in 1996. There are more than 10,000 books and approximately 8,000 artifacts in the collection.From plates to stamps, from cards to whiskey decanters, from toys to posters, you'll find just about anything you can...

Abstract What is so lovely about these advertisements is that each uses the well-known fable situation to work in a claim for the advertised product. So the "talkative turtle" could not sustain his flight holding on to the stick carried by the two ducks because he did not use Dentol to make his teeth strong. The tortoise was besting the hare because he took Goudron Guyot. The rat who retired from the world secure himself inside not a big wheel of cheese but a wheel of Dentol. The lamb that is...

Scope and Contents From the Collection: The Carlson Fable Collection is a gathering of primary fable materials at Reinert Alumni Memorial Library at Creighton University. It grew out of the personal collection of fable materials gathered by Rev. Gregory Carlson, S.J. and was given to the Creighton Libraries in 1996. There are more than 10,000 books and approximately 8,000 artifacts in the collection.From plates to stamps, from cards to whiskey decanters, from toys to posters, you'll find just about anything you can...