Nestle Advertising Cards, 1930

Item — Box: CFC Advertising Box 1

Identifier: CFC2021.0057.1-29

Staff Only

Scope and Contents

From the Collection:

The Carlson Fable Collection is a gathering of primary fable materials at Reinert Alumni Memorial Library at Creighton University. It grew out of the personal collection of fable materials gathered by Rev. Gregory Carlson, S.J. and was given to the Creighton Libraries in 1996. There are more than 10,000 books and approximately 8,000 artifacts in the collection.

From plates to stamps, from cards to whiskey decanters, from toys to posters, you'll find just about anything you can imagine here. Please explore all that is to offer here in my fables Catalogue of Objects.

This is the largest online catalog of fable related objects on the internet. Many are from Aesop's Fables but you will find La Fontaine, Velazquez and Krylov also represented in this collection.

Dates

1930

Extent

29 Sheets : Seven Nestlé advertising cards. Text and illustration on the front side of each card in duochrome black and blue. The verso of each, in black and one other color, has questions, suggestions, and a mention of Nestlé. ; 4¾' x 7".

Language of Materials

French

Additional Description

Abstract

Because in many ways the backs of these cards are more interesting than the fronts, I will include each here. They seem to be tips for pupils, always including an advertisement for Nestlé chocolate in one form or another. Some backs recommend reaching to Nestlé during the times when one gets hungry between meals, for example. The "applied" fables seem to me to be forced, as when a monkey's opening a can of Nestlé saves the day for a bear family. The true story of FG turns out to include a young student who had his Nestlé and knew that the grapes were good. He got one of them! The versos offer fascinating inquiries. "Did you do your work this week?" "Let's make a collection!" "When your grandparents were babies." "Do you like dishes with cream?" My, what questions!