Brown and Bigelow, Direct Mail Advertising Calendar, 1927

File — Box: CFC Advertising Box 1

Identifier: CFC2024.0148.1-12

Staff Only

Scope and Contents

From the Collection:

The Carlson Fable Collection is a gathering of primary fable materials at Reinert Alumni Memorial Library at Creighton University. It grew out of the personal collection of fable materials gathered by Rev. Gregory Carlson, S.J. and was given to the Creighton Libraries in 1996. There are more than 10,000 books and approximately 8,000 artifacts in the collection.

From plates to stamps, from cards to whiskey decanters, from toys to posters, you'll find just about anything you can imagine here. Please explore all that is to offer here in my fables Catalogue of Objects.

This is the largest online catalog of fable related objects on the internet. Many are from Aesop's Fables but you will find La Fontaine, Velazquez and Krylov also represented in this collection.

Dates

1927

Extent

12 Cards : Aesop's Fablegram Series. Twelve monthly calendars for 1928 featuring maxims from Aesop's fables and Milo Winter illustrations. St. Paul, MN, and Sault Ste. Marie, Ontario: Brown & Bigelow. ; 4 3/4" x 10"

Language of Materials

English

Additional Description

Abstract

These colorful presentations of animal scenes with aphorisms attributed to Aesop. The illustrations are true Milo Winter, regularly charming. Sometimes a fable's original scene and character appear, as in WL (March) TH (November). Others create scenes to illustrate standard Aesopic morals, as wehn September features a straw held before a cart-pulling donket with "Gentle persuasion is better than blows," more normally associated with WS. Here twelve different advertisers are featured as examples of Brown and Bigelow's work. Each calendar has a hole at its center top. Though the introductory slip came with the 1930 group, I also place it here since it seems to refer more directly to this group.