Gabutti French Pain Reliever Advertisements - 19 Cards, 1950

Item — Box: CFC Advertising Box 1

Identifier: CFC2021.0129.1-20

Staff Only

Scope and Contents

From the Collection:

The Carlson Fable Collection is a gathering of primary fable materials at Reinert Alumni Memorial Library at Creighton University. It grew out of the personal collection of fable materials gathered by Rev. Gregory Carlson, S.J. and was given to the Creighton Libraries in 1996. There are more than 10,000 books and approximately 8,000 artifacts in the collection.

From plates to stamps, from cards to whiskey decanters, from toys to posters, you'll find just about anything you can imagine here. Please explore all that is to offer here in my fables Catalogue of Objects.

This is the largest online catalog of fable related objects on the internet. Many are from Aesop's Fables but you will find La Fontaine, Velazquez and Krylov also represented in this collection.

Dates

1950

Extent

19 Sheets (19 cards) : Fourteen advertising cards by R. Gabutti in an envelope. All have advertising on the verso; about half also have advertising as part of the image.

Language of Materials

French

Additional Description

Abstract

I find the artistry of these advertisements spectacular! Getting them has already set me on a quest to get the others in the set of 19 listed on the flyleaves of the envelope. There is plenty of humor in these illustrations! The advertisements seem to be for various products of Laboratoires M. De Rive in Paris. One of the two TH advertisements for Strongénol – the one with brown foreground rather than green -- was actually sent as a postcard, unfortunately without a clear date stamp. The Gabutti signature is different in these two cards. The products are sometimes worked cleverly into the fable scene, as when the crane doctor brings a tube of ointment to wounded wolf. The crow is similarly dropping not a cheese to a flatterer but medicine to a sick fox with his head bandaged up. Now the full set has arrived, found on French Ebay at the time I was cataloguing the original set here. These six new cards have their own treats. The old man is trying to reveal to his sons not the glory of a well-worked family inherited plot of land but rather the glory of cash! The country mouse is recommending Voxynox to his city slicker cousin. There is lots of fun to be had here!