An advertisement for Grape Nuts in Ladies' Home Journal of June, 1944, plays on TH. A large, cartoon printed image of a tortoise and a hare is accompanied by a story reading “Exposed! Read the True Tale of the Tortoise and the Hare…”. The story plays on Aesop’s fable, claiming that, if the hare had eaten nutritious Grape Nuts, he may have won the race with the tortoise.